Thursday 18th Aug, 2022

Aurora recruits for strategic growth across Australia

Industrial packaging specialists Aurora Process Solutions are expanding across Australia. ABHR speaks with one of the company’s new Australian business development managers, Jason Terry, to learn more.

Industrial packaging specialists Aurora Process Solutions are expanding across Australia. ABHR speaks with one of the company’s new Australian business development managers, Jason Terry, to learn more.

Jason Terry is no stranger to travelling across Australia. Growing up on a dairy farm in country New South Wales, he enjoys visiting small businesses in regional and remote areas on the east coast.

These frequent visits are part of his role as one of Aurora’s business development managers in Australia. The company provides semi- and fully-automated packaging equipment for small to medium bulk commodity producers across Oceania.

“Aurora provides equipment for bag filling, closing, conveying, palletising, wrapping/hooding,” Terry said. “Our company looks after industries that are working with heavy bulk bags, like grain and feed, fertiliser, sand, cement – those sorts of things.” 

“These bags can weigh from 20 kgs to 1 tonne, which can be difficult for employees to manage. If you can automate this sort of handling, you free up people for more productive jobs that aren’t as physically taxing or dangerous.”

Aurora focuses on non-corporate small to medium business across Australia, often out in the bush. These businesses are often family-owned and incredibly busy, with key staff performing multiple roles.

Changing technology and processes requires trust, which makes genuine connections with these hard-working people such a vital tool to Terry.

“You need to see and understand the environment and market they are operating in,” he said. “It can be hard to understand needs over the phone, and you need to show you are committed to a continued relationship – not a one-off job.”

Reliability is one of the key things Aurora’s clients are looking for. Purchasing new equipment comes with a capital expenditure investment, which could be significant for a small business. Many of them want to do their due diligence on the technology that will be installed and how long it will last.

Braden Goddin, sales manager at Aurora, said Terry’s career in the Australian military and as a communications specialist at the United Nations has provided him with a highly qualified skillset to steer Aurora’s growth across Australia. 

“This includes the ability for clear-eyed execution on strategy, the ability to connect effectively with people at all levels from the ground up, sustain a high work ethic, and the invaluable ability to roll his sleeves up and just get things done for our clients,” Goddin said.

Aurora’s team will work closely with its clients to provide detailed return on investment (ROI) calculations. In many situations, the benefits of automating a pallet stacking or bag filling process can be surprising. Less time, effort and money need to be spent on manual labour and its associated costs – such as recruitment, management, superannuation, leave, and the cost of rework.

“There are always unknowns when you are making big purchasing decisions like this, which is why we try to give our clients as much detail as possible and let them take their time,” Terry said.

“They have direct access to our technical staff, directors, service technicians and anyone else at Aurora who can provide help and guidance when they need it.  We like to use detailed designs, 3D animations and even mixed-reality models to help everyone visualise what the process will look like within their factories.

“First time automators can also speak and visit other companies that have worked with us to see what the outcomes and experience has been both across Australia and internationally. Some of our previous clients have tripled their output, lowered costs and significantly improved reliability – all without increasing staff requirements.”

“We know a lot of business owners are finding things difficult now regarding recruiting and retaining rural manual labour. There are a few ways we can help, from visiting and discussing ideas and how we see the rest of the industry is managing it, through to helping businesses take advantage of various government incentives. 

We love working with these people, they are the backbone of the country and its very satisfying to have a small part in their growth and success.” 

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