Eriez has selected a new vice president of global marketing and brand management to spearhead the company’s worldwide marketing and sales strategies.
John Blicha was promoted to the role from his position of senior director, global marketing and brand management.
Eriez president and CEO Lukas Guenthardt said Blicha’s knowledge of Eriez’s products, markets, and diverse cultures empower his team to craft and carry out effective initiatives that resonate with audiences and align with the company’s strategic objectives.
“John has made significant contributions to the company throughout his career at Eriez,” Guenthardt said. “With his tenacity and talent, he has built and shaped a dynamic global marketing team that is well-prepared to successfully lead the organisation into the future.”
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“During his time with Eriez, John has helped to grow the company’s revenue and maximise its market share, while also improving the customer experience and elevating the Eriez brand on the worldwide stage.
“In his new role, John’s aptitude for change management and innovative approaches to marketing and sales strategies will further strengthen Eriez’s ability to design and deliver the right solutions to our global markets.”
Blicha holds two degrees from Indiana University of Pennsylvania: a Bachelor of Science in marketing and a Bachelor of Science in management. He earned a master’s degree in business administration from California University of Pennsylvania.