Haver and Boecker Niagara has appointed Martin Loughran as the new sales manager for the United Kingdom and Ireland.
With more than 15 years of industry experience, Loughran will support customers in the region by strengthening existing relationships and expanding access to Haver and Boecker Niagara’s vibrating screens, advanced diagnostics and service expertise.
Loughran is stepping into a newly created role as Haver and Boecker Niagara aims to expand its business in the region.
The company has sold equipment to the UK and Ireland previously but hasn’t had a dedicated representative in the area. Loughran will be responsible for developing business opportunities, building customer relationships and increasing Haver and Boecker Niagara’s brand recognition.
Haver and Boecker Niagara’s president of North American, United Kingdom, Ireland and Australian operations, Karen Thompson, said the company has always believed in being more than just a supplier.
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“Appointing Martin is a strategic move – not just to grow our footprint, but to ensure customers in the region have direct access to the same level of technical support, service and partnership that we’re known for globally,” Thompson said.
“Martin understands the industry, our equipment and what it takes to build trust. That’s exactly the kind of leadership we want representing Haver and Boecker Niagara.”
Loughran possesses in-depth technical knowledge of the mineral processing industry. Through his time in the field, Loughran has gained valuable understanding of what different customers require for their unique operational needs. Loughran has worked with Haver and Boecker Niagara vibrating screens in the past and is familiar with the manufacturer’s reputation.
“I saw a great opportunity with Haver and Boecker Niagara,” Loughran said. “The brand carries weight in the industry, and the UK and Ireland markets are not oversaturated so there’s real potential to grow the business and make a meaningful impact. I’m excited to help establish Haver and Boecker Niagara as a household name in the region.”
Loughran, who is based in Northern Ireland, has completed specialised training in hydraulics, pneumatics and pressure systems. His technical background and hands-on experience position him to deliver exceptional value to Haver and Boecker Niagara customers.