The Conveyor Components Company is looking to partner with an Australian distributor to assist its expansion plans.
The Conveyor Components Company (CCC) has spent the past 60 years manufacturing a wide range of equipment designed to help its customers keep employees safe, and to reduce unwanted downtime.
While the Michigan-based business has built up a strong following in the United States, Canada, Mexico, and South America, it wants to continue growing the business in Australia.
CCC sales manager John Carlson told ABHR that finding the right business partner was the next step.
“Right now, we’re in the recon phase,” he said. “The first thing we want to do is get a better understanding of the Australian market.”
“That means finding out about what things Australian businesses need, what type of industries need our equipment, what the safety requirements are.
“We know that the mining industry is huge, but what are some of the other conveyor operations that could benefit from our technology?”
CCC prides itself on manufacturing rugged, durable equipment for monitoring and protecting conveyor systems.
Its four most popular products are its emergency stop switches, belt misalignment controls, belt damage controls, and belt motion controls. Combining these products helps ensure that any conveying system is working as it should be.
Carlson said the main challenge facing the company is reach.
“We’re on the other side of the planet. We don’t want to just dive into a market with no understanding,” he said.
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“The challenge for us is ensuring that we have done our due diligence to understand what the industry requires and that we can meet those needs.
“That way when customers reach out to us for a product, we know that it will be the right fit.”
Finding the right distributor is key. CCC is interested in finding a reliable partner that understands the local industry, with the capacity to promote its products.
Carlson said it is important that any distributor also has the same approach to customer service as CCC.
“We want a distributor that’s going to learn about our products so they can promote the right ones for the application,” he said.
“It’s our missions to create very long-lasting, durable products that the industry needs – and it’s important that any business partner shares this vision.”
CCC is no stranger to international trade. It has been shipping its equipment around the world for more than 50 years. This experience has led to the creation of robust supply chains to make sure product gets exactly where it is needed, when it is needed.
By the end of the financial year, CCC plans have a better understanding of what the Australian market needs, and how it can support it. Armed with this knowledge, the company can go forth and start contacting distributors to find the right fit.
